Third Space opens new club in London with 40% more members than expected
Pioneer Wilton Center
location: Wilton Centre, Redcar, UK
Third Space has opened the doors to its new 27,000 square foot club in London’s Moorgate, with CEO Colin Waggett telling HCM the number of members is already well ahead of forecasts.
“Reading the press, you might think the world has come to a standstill and working from home has killed the business in city health clubs, but we don’t see too many signs of that,” Waggett said. . “Moorgate opened today with 40 per cent more members than we originally expected at this stage and our other clubs – all of which are in central London – are above levels of 2019 income.
“I believe the long-standing trends of premiumization, health being the new wealth, and experiments on ‘stuff’ hold, even in these turbulent times,” he continued.
“It’s not easy with cost pressures coming from all directions – and this applies to both our business and every individual – but I think consumer demand will remain strong, provided you give people what they want.”
With clubs opening at Battersea Power Station and Center Court shopping center at Wimbledon next year, the luxury fitness chain is on track to achieve its goal of operating an eleven club estate by the end of 2023 following a capital injection from KSL in August 2021.
The new Moorgate Club offers fitness, wellness and recovery facilities. There’s an immersive octagon for combat classes – which aims to bring martial arts to life with padded walls, hanging bags and perimeter lighting. The cycling studio – accessible by a spiral staircase – incorporates ICG connect technology to engage members in real-time races and the cardio and functional training area offers equipment, such as Concept 2 rowing machines and a strength Eleiko.
“In addition to the usual Third Space features and luxuries, we sought to create a training paradise for amateur athletes, wrapped in a cloak of luxury,” Waggett said.
“We always strive to provide a space that meets the specific needs of each member and this club is no different,” he explained. to enjoy the best Third Space services.”
The club offers a number of innovations, including its largest hot yoga studio, speed training technology on its Olympic lifts and its first dedicated recovery room equipped with Hyperice and Normatec equipment, such as compression sleeves, percussion therapy guns and recumbent relaxation chairs. .
Also new are a state-of-the-art Mescan body scanner and self-timed spring ramp, while spa facilities include wood, water and stone saunas set against a wall of Himalayan salt.
Members can choose from over 100 weekly classes or work with personal trainers. There’s also a food offering, which includes a Natural Fitness Food outlet, as well as meals created by an in-house nutritionist.
The first Third Space club was founded in Soho in 2001 and has since expanded to eight central London locations: Canary Wharf, City, Tower Bridge, Islington, Soho, Mayfair, Marylebone and Moorgate. Clubs range in size from 14,000 square feet in Marylebone to over 100,000 square feet in Canary Wharf.
Summary of highlights
Specialized circular battle zone with perimeter lighting Circular, uphill, timed sprint track that runs from the circular spin studio to the battle zone
Large-scale Mind Body studio Entire floor dedicated to weightlifting and strength training
Dedicated recovery lounge with compression sleeves, percussive therapy guns and recumbent relaxation chairs Sauna with a wall of Himalayan sea salt
Wireless phone charging on cardio equipment and bikes