The most outrageously expensive superbikes we expect to see at Rouleur Live 2021


I had the chance to visit the Rouleur Live expo in London a few years ago and I have to admit it was a great experience. I managed to get a glimpse of the new Team GB reviewer bike before it was announced to the public, saw a number of awesome cycling accessories and tried bikes I could never allow me. And now you can do the same!

The 2021 Live roller is the sixth edition of the “world’s most beautiful cycling exhibition” and this year is shaping up to be the best edition of the star-studded show to date. The big names in cycling – including Anna van der Breggen, Geraint Thomas and Fausto Pinarello – will be present at Victoria House in London from November 4-6, alongside a showcase of over 50 premium cycling brands, showcasing the latest performance road bikes. , cycling helmets, cycling shoes, clothing and technical accessories.

The show will host many of the industry’s leading bicycle brands including Bianchi, BMC, Cervelo, Colnago, Fara, Heroin, Pinarello, Ribble, Scott, Specialized, Swift Carbon and Titici. And just to whet your appetite, here’s a list of the most expensive bikes you can see / touch / admire at the show this year.

3T Anniversary Exploro RaceMax in front of a white background

(Image credit: Rouleur Live)

3T Anniversary Exploro RaceMax

Price: € 19,610

To celebrate their 60th anniversary, Italian brand 3T has launched a very special limited edition version of its popular Exploro RaceMax – and it’s not just the bike you get.

The original Exploro, one of the first true aero gravel bikes, was released in 2016 before taking it to the next level and transforming into an even more advanced racing machine, the RaceMax – becoming the RaceMax Italia, the version the lightest 3T to date which also offers several customization options for customers.

For their 60th anniversary, 3T launched an exquisite set that includes not only the bike but also its own garage, the Dreambox – a sturdy 200kg motorized and remote-controlled bicycle box to store your new RaceMax at home. The limited edition on this one means only 60 will be produced in total.

Roller Live 2021

(Image credit: Rouleur Live)


Price: £ 12,200

Seven of the last 10 Tours de France have been conquered on a DOGMA, and the latest generation – the Dogma F – is now ready to continue this legacy of success.

It is the culmination of all skills and experience from previous bikes; a true masterpiece of engineering that offers advancements in handling, comfort and aerodynamics, all wrapped up in a package that can climb, descend and sprint with equal skill.

Roller Live 2021

(Image credit: Rouleur Live)

BMC masterpiece

Price (frame): £ 10,000

Among other things, BMC is famous for being the producer of the best triathlon bikes such as the BMC Timemachine, but the DNA of this masterpiece comes from the legendary BMC Roadmachine, a road bike long known as the option “Have it all” for those runners who don’t want to compromise on performance, efficiency or compliance all day.

When you order this bike you only get a frame, fork, seat post, stem and handlebars. You will need to add your own wheelset, a group with everything that will make it a bike. Rumor has it that this bike would take BMC a whole day to make the frame, hence the reason they only manufacture a limited quantity.

Ribble Ultra SLR - Tri Edition

(Image credit: Ribble)

Ribble Ultra SL

Price: £ 5,499

I had the chance to take a peek at the absolutely gorgeous Ribble Ultra SL R ahead of launch and its custom color scheme makes its public debut at Rouleur Live 2021; the first place where people will have been able to lay their eyes on this game-changing machine. Ribble redefines aero with the new Ultra Road SL after developing the world’s most aerodynamically advanced road platform.

Designed to be super fast, following a thorough and groundbreaking R&D process of industry-leading CFDs, wind tunnel testing and real-world analysis. Every aspect of the bike and the rider working in perfect aerodynamic harmony has been taken into account to create a machine optimized to give maximum aerodynamic advantage.

Roller Live 2021

(Image credit: Rouleur Live)


Price: £ 8,784

Cervelo has turned heads with the launch of their new R5, following many contributions from their professional team partners, and is incredibly proud of the latest frame that tips the scales 130 grams lighter than the previous model – a reduction 16% compared to an already light frame.

While aerodynamics weren’t at the center of the fourth iteration of this frame like they would be on an S5 or P5, bringing the cables back inside helped reduce drag by 25g. This is the bike that we have often seen flying in the mountains of Europe with the phenomenal Wout van Aert since the Tour de France.

Roller Live 2021

(Image credit: Rouleur Live)

Titici Vento

Price (frame): £ 5,774

The all new Vento is light, powerful and described by Titici as “a breath of wind”. This is the latest model from the premium Italian cycling brand and continues Titici’s emphasis on aesthetics and performance.

The special thing about this bike is the frame, which has fully integrated cable routing and a shortened rear end, giving it the agility and lightness of a climbing frame while maintaining aerodynamics and responsiveness for a quick turn when needed. The entire Vento frame is constructed from carbon fiber, handcrafted using progressive bandage manufacturing, a system of wrapping the tubes with slow resins.

The Vento is custom made by hand in Asola and can be tailored to suit individual needs, from geometry to painting. The color shown is a special “Sessanta Green” for the 60th anniversary of the Titici brand.

Roller Live 2021

(Image credit: Rouleur Live)


Price: £ 3,499

The F / RD, from the new Norwegian brand FARA, is a versatile racing bike with aero-optimized tube shapes, precise handling and extremely light. Launched in October 2021, the F / RD is designed according to the FARA ethos of offering top quality bikes often reserved only for the world’s best riders and making it accessible to everyone.

Frame design is the result of in-house product development in collaboration with the industry’s leading frame designers. Thus making the bike super comfortable for all who ride it. This is the first time the bike will be presented in the UK as the Norwegian brand launched three bikes at this year’s event.

About Rouleur Live 2021

Rouleur Live, an annual highlight of the cycling calendar, will also host a unique collection of exhibitions organized exclusively for cycling fans. The names of stars already confirmed to join the theater scene over the three days include Geraint Thomas, Anna van der Breggen, Vincenzo Nibali, Marcel Kittel, Emma Norsgaard, Fabian Cancellara, Imogen Cotter and many more.

The times are as follows:

  • Thursday November 4, 6 pm-11pm
  • Friday November 5, 12 p.m.-9 p.m.
  • Saturday November 6, 10 am-4pm (U16s are free on Saturdays)

Tickets cost £ 40 for one of the three days, with a season pass also available for all three days at £ 100. All tickets can be purchased on

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