Jelenew: make it their mission to help promote the development of global women’s cycling
Jelenew, an American cycling clothing brand, recently announced its mission “to promote the development of global women’s cycling”. This initiative should raise the profile of women in cycling and help them get involved in cycling.
For historical reasons, cycling has long been a male sport. Men have always dominated the field of cycling when it comes to people participating in the sport and the sports equipment that serves them. It’s all from a male perspective, serving male customers. For historical reasons, cycling is a sport centered on men. Men have always dominated the field of cycling when it comes to people participating in the sport and the sports equipment that serves them. Thus, almost everything is conceived from the point of view of a man. For example, when the world’s first cycling pants appeared in 1890 as “unpadded woolen shorts” for men, and in the 1900s the first built-in cycling pads were created as cycling became more popular. At that time, most men rode bicycles, and the manufacturer sewed antelope skin on the crotch of woolen shorts to solve the problem of raised skin on the genitals of male cyclists who were irritated by woolen shorts.
In fact, the history of cycling is also the history of women’s liberation.
In 1888, the first modern bicycle was born. This bike had the same size front and rear wheels and was built much the same as the bikes we ride today. With the rapid popularity of this type of bicycle, in 1892 the number of cyclists was almost 400,000. But it was almost impossible to see women among them. And then Frances Willard, a feminist leader and leader of the largest women’s political group, the Woman’s Christian Temperance Union in the United States, began to wonder if and how women should ride bicycles. In November 1893, after a week of training, at age 53, she learned to ride a bicycle and became the first woman in the world to ride a bicycle. Through her own actions, she realized that cycling was a sport that could make a difference for women because cycling allows women to “keep their heads clear and their hands steady” and have the freedom to go out. on the road and have a healthier body. To this end, she also wrote a book, “A Wheel Within a Wheel:
How I Learned to Ride a Bike encourages women to bravely ride bikes, try things they’ve never done before, and step out into a bigger world.
Since then, more and more women have tried cycling. In 1894, American housewife Anne Londonderry cycled around the world with only a gun and a few changes of underwear. Many people have organized women’s cycling clubs.
And the development of cycling led to the liberation of women’s clothing. Because the way of cycling makes women unable to sit sideways with their legs together like riding, wide skirts become an obstacle in cycling, directly triggering the rise of women’s “rational dress movement”. Women called for abandoning bulky skirts that flattered men and were full of restraints. Subsequently, the wearing of skirts was shortened and the inner petticoat was replaced by wide lantern trousers which became popular. At the start of the 20th century, couturier Paul Poiret designed wide, draped trousers that officially introduced the trouser suit into women’s fashion, abandoning the corsets worn by Western women for more than 300 years.
However, riding a bicycle and wearing pants were strongly opposed by men of the time. They viewed women wearing pants as an act of indecency and demanded the same rights as men. And riding a bike was even more unethical, as they believed that rubbing with the bike saddle would cause female sexual arousal. Doctors have also invented many conditions to “scare” women. Many medical diagnoses of the time claimed that the women suffered from chronic dysentery, depression, panic attacks and even a “bicycle face”, characterized by redness, paleness and dark circles under the eyes.
After many years of development, women’s cycling was finally recognized by the general public – as an official event of the Paris Olympic Games in 1984. Although as early as 1868 the first women’s cycling race in history appeared in France .
For all these reasons, Jelenew was born to promote the development of global women’s cycling. Women cyclists should be truly respected by society and women’s cycling clothing should be truly valued. Jelenew wants to establish a whole new set of rules in the cycling industry, make women’s voices more heard and provide female cyclists with practical cycling clothing that meets their high performance needs and highlights their femininity and style. .
Jelenew also tries her best to promote the development of global women’s cycling. It is known that the development and production of Jelenew products fully follow the needs of women and from a female point of view. Their cycling clothing is based on continuous testing and real feedback from a team of co-creators, including many cycling teams and many enthusiastic cyclists and triathletes, and with their own experts, their products are designed specifically for women. from a female point of view. Jelenew is researching how to satisfy the professional group for the ultimate functionality of cycling while also focusing on the simple type of needs of the general public, hoping that they can easily enjoy the joy of cycling lifestyle in their daily life, while only. rhythm. For this reason, Jelenew has developed a new series of 1+1 collections to help them better start cycling and enjoy it.
We hope that by promoting the development of global women’s cycling, Jelenew will keep its original intention and stick to its mission. We also hope to see more and more brands like Jelenew focus on women’s cycling and bring this healthy lifestyle to more people.