Is this team kit sexist?
There was a flurry of team kits unveiled in December, with a wide range of responses. This is the time of year when fans can see new colors and styles, alongside new sponsors.
For some teams, it hasn’t gone so well. Former professional cyclist Andy Schleck was shocked on Monday after it was announced that several teams had launched their new jerseys for next year, all shared with orange and purple designs. SD Worx, Human Powered Health and the new UAE squad have all unveiled similar jerseys in recent weeks, creating a headache for fans trying to spot their favorite rider in the peloton next year.
In the end, the Luxembourg rider had to redo his team outfit, and had a clearance sale of the original, and now banned by the UCI, jerseys and shorts.
Andy Schleck sells his team’s brand new kit
Another jersey controversy erupted on Sunday when Australian team Team BikeExchange-Jayco unveiled their men’s and women’s jerseys. The BikeExchange-Jayco team is Australia’s premier men’s and women’s cycling team in the WorldTour.
Aside from the men’s jersey surprisingly resembling the 20-year-old Gerolsteiner team jersey, some people have wondered why the men have a blue theme and the women have purple and pink on their sleeves.
Damn, why oh why do women have to have pink on theirs !! ?? Be with the 21st century… ..🤦♀️
– Linda Muckersie (@ LindaMuck74) January 3, 2022
Boys in blue. Girls in pink. 2022
– glasgowsheep (@glasgowsheep) January 3, 2022
With all the talk of blue for boys and pink for girls, are we mad at Greenedge or Giant / Liv or both?
– Velorooms (@Velorooms) January 3, 2022
Some fans have defended the move, saying the pink blends into the purple theme of the brand Liv which is co-sponsoring the team.
The team took to Twitter to state that this was exactly the reasoning for the color on the sleeves, and the color is less pink, but more “eggplant”.
Our women’s kit incorporates the Liv color mark ‘aubergine’. Hence the two different kits this season.
– BikeExchange-Jayco Team (@GreenEDGEteam) January 3, 2022
Speaking of pink, it looks like it’s a popular color in the bunch for 2022. Is pink the new black or is it a trend that’s set to fade in 2023?
Pink and purple are the most predominant colors in the women’s peloton (for whatever reason). To the point that a team was forced to change its design because it looked too much like another team …
I really wonder what women think about it: do they like it or do they think it’s outdated?
– Colin Lynch (@AncienTTchamp) January 3, 2022