Growing demand for ARAS from Indian two-wheeler OEMs


In what appears to be a gradual maturation of the two-wheeler market in India, which recorded sales of over 15 million units in a 2021 financial year affected by Covid and records over 18 million units in In a good year, there is an emerging but growing demand for Advanced Rider Assistance Systems (ARAS) Products.

The functions of ARAS bode well for the large population of two-wheeler riders who are among the most vulnerable road user group. India, primarily a two-wheeler market, recorded 55,336 fatalities in 2018 and 56,136 in 2019, accounting for 36.5% and 37.1% of the total number of road fatalities, respectively.

While ARAS will typically go into the executive and premium two-wheeler segments, there is no doubt that like all technologies, economies of scale and increased localization will see it seep into products in the mass commuter segment. over the years. At present, there is an increasing demand for ARAS functions in the 125cc motorcycle segment, which is experiencing an increase in consumer demand.

The ARAS functions, which essentially increase safe mobility, are what ADAS is for four-wheelers. While the systems and technologies that help prevent traffic accidents or accidents are classified as active safety devices, those that reduce accidents are called passive safety systems. Active safety is essentially about reducing the likelihood of dangerous road traffic situations occurring. Over the years, the boundaries between active and passive safety systems have narrowed.

India, which is primarily a two-wheeled country, recorded 55,336 fatalities in 2018 and 56,136 in 2019, accounting for 36.5% and 37.1% of the number of road deaths, respectively.

Continental talks about safety
The subject of ARAS took center stage on October 27, at Professional Coach‘s Deux-Roues Conclave. Krishan Kohli, Head India Market – BU HBS & VED & MD, Continental Automotive Brake Systems India said India has come a long way in the past two years when it comes to two-wheeler safety.

Krishan Kohli: “The 250cc + segment will definitely see a lot of ARAS features. Bajaj Auto is definitely a technology and performance player. Expect Hero MotoCorp, Honda, and TVS Motor to include these safety solutions as well.

“With clear direction from the Indian government, there are several safety standards on active and passive safety. Mandatory ABS for two-wheelers 125cc and larger helps drivers deal with panic situations. Beyond ABS, we expect ARA and features like blind spot assist, lane change assist, adaptive cruise control, brake assist from emergency, forward collision warning, traffic sign assist and intelligent headlight assist are coming to the two-wheeler market in India in the future, “Kohli says.

ARAS as a lifeguard
Not seeing a car or motorbike rapidly approaching from the rear in the left lane or in the blind spot next to the motorbike / scooter can easily occur, especially in heavy traffic on highways or roads. multi-lane highways and in an urban traffic environment as well.

The Blind Spot Detection (BSD) ARAS function can monitor these blind spot areas and can indicate unsafe lane changes. The rear facing radar sensor monitors the road area behind and to the side of the motorcycle and warns if a lane change cannot be recommended.

Blind spot detection and lane change assistance warn the driver of vehicles in the blind spot.

Meanwhile, Adaptive Cruise Control (ACC) allows for more relaxed and safer driving, especially over long distances on motorways and on country roads. Thanks to the automatic adaptation of the motorcycle speed, this intelligent function ensures an always safe distance to the vehicle in front and detects the relevant object in front of you, even in an inclined position.

Emergency Brake Support (EBA) detects critical traffic situations and ensures optimum use of the available braking power. Therefore, the area in front of the motorcycle is constantly monitored. As a preliminary step to the EBA, the ARAS Forward Collision Warning (FCW) function is intended to prevent accidents caused by inattentive drivers by means of optical and haptic alerts.

Optimal vision is essential at night, when the risk of an accident is twice the risk of driving during the day. Intelligent Headlight Assist (IHA) provides better night vision. Motorcyclists can delegate the tedious task of switching from high beam to low beam to the “electronic co-pilot”. The system ensures perfect illumination of the road at all times, without dazzling oncoming vehicles and those driving in front of the driver’s motorcycle / scooter.

According to Krishan Kohli, Continental, which has a global global mission of ‘Vision Zero: Zero deaths. Zero injuries. Zero Crashes’, is actively engaged in the development of new technologies designed to prevent accidents and save lives. In line with this goal, Continental has partnered with both OEMs and NCAP to push the boundaries of new security solutions. “We can also see OEMs looking to have multiple ride modes, optimized cornering braking, emergency brake assist and ARAS functions in the 125cc motorcycle segment in India. Bajaj Auto is definitely a technology and performance player. The 250cc + segment will definitely see a lot of these ARAS features. Other equipment manufacturers will also soon follow this, ”he underlined.

Ride Vision: Looking to make a difference in India and the world
Israeli company Ride Vision co-founder Uri Lavi supported Kohli’s comments, who stressed that technology can help prevent an accident before it happens. Ride Vision is an ADAS solutions company, which aims to introduce its line of Artificial Intelligence-based Collision Avoidance Technology (CAT) products to the Indian two-wheeler market.

Ride Vision Co-Founder Uri Lavi: “We are already building the ARAS product for almost all market segments, including mid-size and entry-level models.”

Founded by Uri Lavi (CEO) and Lior Cohen (CTO), the company’s safety product is called “Ride Vision 1”. In April 2021, Ride Vision announced its partnership with Spark Minda, a level 1 supplier based in New Delhi to introduce security technology to India.

Ride Vision’s product offers ARAS features including forward collision alert, distance alert, blind spot alert, dangerous overtaking alert and automatic video recording, among others, which help the rider to react in real time to critical threats and to avoid accidents and injuries while it is running. the road.

Ride Vision uses a combination of image recognition and AI technologies to power its solution. Its patented Human Machine Warning (HMI) interface and predictive vision algorithms help riders make critical life-saving decisions in real time. The hardware includes two wide-angle cameras mounted on the front and rear of the vehicle, unique warning indicators placed on the mirrors and an on-board main computer unit that stores Ride Vision’s patented algorithms.

The Collision Avoidance Technology system is designed to work with all makes and models of two-wheeled vehicles, dramatically reducing production costs and providing freedom of modularity for manufacturers.

The Tier 1 supplier claims that the roads in India are known to be heavily used by many types of vehicles, unique road handling and difficult handling and that Ride Vision’s CAT has been specially designed to meet these challenges, in particular for two and three wheels.

The Ride Vision system can be retrofitted to virtually any two-wheeler and is available for OEM and bulk fleet management applications. Ride Vision’s first tests with road fleets have already yielded impressive results. Recent data has indicated that the use of Ride Vision results in incredible 60% reduction in potentially fatal collisions, and one 25% + discount at the risk of head-on collision and injury.

According to Lavi, “Based on data from India, I believe blind spot detection and forward collision technologies will be ideal for the safety of two-wheeler riders and will help in the majority of two-wheeler crashes. In addition, India is innovating and accelerating its safety program with ABS, CBS and also Global NCAP testing. The initial adoption of ARAS will be guided by the simple fact that there is demand from OEMs as well as consumers for advanced driver assistance systems in India. When you add the government push to that, there will be convergence. “

In an interview with Autocar Professional earlier this year, Lavi said, “I have had discussions with ARAI and with OEMs, and it looks like there will definitely be a safety feature for two-wheelers due to the high number of deaths in the country every year. This means that there is a high demand for security features that allow government and OEMs to differentiate themselves. “

“Second, insurance companies will play a key role in adoption, as the next step will be commercial adoption of two-wheelers. As these are used for last mile deliveries and by small businesses, for a fleet operator it becomes interesting because on the one hand you have the insurance responsibilities and on the other hand you have the fleet to operate . If you give them an advanced device now, it not only improves user safety, but also offers insurance discount. For insurance companies, this allows them to onboard more customers because they now have a solution that narrows the gap. The third customer will be the rider himself, as the notoriety will grow as they see the solutions in the new two-wheelers. As the popularization of the product will also create in the customer the idea that he can benefit from the solution without needing to buy a new two-wheeler.

The SaveLife Foundation’s Piyush Tewari, who was the third panelist on Day 3 of the Two-Wheeler Conclave, however had the final say. He said the two-wheeler segment in India is largely overlooked when it comes to safety. “We are only happy with the ABS. But it is also essential to introduce new measures such as two-wheeler crash tests and involve the GNCAP. More crash avoidance technologies should be introduced, and we shouldn’t just focus on cars. “

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