FIFA World Cup sponsor vivo launches ‘Give It a Shot’ campaign for fans

Snapchat renews content partnership with Sky Sports UK to include Premier League, Women’s Super League football highlights, talk shows and more.


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Snapchat and Sky Sports UK have renewed a content deal which will now include short video clips from the Premier League, Women’s Super League and UK soccer version of Monday Night Football.

Sky Sports UK’s made-for-mobile content will be shown on Snapchat Discover, which had a global audience of 25 million in Q2 2022. Specifically, Snapchat Discover will show highlights from every Premier League football match, as well than the Women’s Super. League match highlights, a WSL talk show, behind the scenes footage, selected goals, Sky Sports Soccer AM previews, UK football Monday Night Football and football updates.

The global lineup is Sky Sports’ biggest collaboration with Snapchat, which – based on its large viewership at the 2022 Men’s and Women’s Euros – believes its audience will grow exponentially at the upcoming FIFA World Cup and FIFA World Cup. the 2023 Women’s World Cup.

Snapchat has traditionally added augmented reality elements to its football coverage, recently joining LaLiga on a content platform deal that includes AR lenses and in-app integrations such as Bitmojis, Cameos, filters and stickers. . Since September, Snapchat Discover has also been showing weekly LaLiga football highlights, archive footage as well as the best goals and saves – similar to its new deal with the English Premier League.

Meanwhile, the EPL recently implemented its own skeletal tracking in broadcast coverage thanks to an update to Second Spectrum technology and an expanded partnership with analytics provider Football DataCo.

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