Extreme E and Count Us In Join Forces Again For Season 2
Following its success in 2021, the Extreme E Count Us In Challenge is back for Season 2 and fans are once again called upon to take action against climate change through their passion for the sport.
The unison between Extreme E and the global initiative Count Us In, first announced in 2020, encourages fans to use the collective power of their individual climate action, inspiring them to take one or more impactful actions among a set recommended by the campaign. The goal of these actions is to show that making small lifestyle changes, such as eating more plant-based foods, walking and cycling more, and reducing energy use at home , has a huge positive impact when multiplied globally.
Each action, represented as a stage on the action platform, is awarded to the fan-favorite Extreme E team, and the team with the most stages at the end of the season wins the Extreme E Sustainability award. Count Us In uses a range of data sources to add up the carbon savings of people’s actions. The wider implications of which can therefore inspire governments, cities and businesses to accelerate progress and increase their ambition on climate action.
Alejandro Agag, Founder and CEO of Extreme E, said: “Our first season of working with Count Us In was a huge success – and it was fantastic to see just how much fan engagement was there, which further underlines the power of our sport. We are fortunate to “have a phenomenal platform and it’s important that we use it in the right way, not only to entertain, but also to educate. And initiatives like Count Us In allow us to amplify our message and facilitate quantifiable change that really makes a difference.
“We are really looking forward to building on this momentum for Season 2 and with the help of our incredible team of teams, drivers and dedicated fans, we aim to take action against climate change even further. At Extreme E, we will continue to push boundaries and shine a light on the issues we face, and the need to act now to help protect our future.
In 2021, Team X44 became the first winner of the prestigious Sustainability Award after topping the inaugural Count Us In Challenge series leaderboard. Led by Sir Lewis Hamilton, X44 won the prize with a total of 792 steps promised, with Jenson Button’s JBXE team coming in second with a total of 749 steps. Nico Rosberg’s team Rosberg X Racing finished third with a total of 422 steps. In total, the Extreme E Count Us In Challenge inspired 1,231 fans to take 3,207 steps, saving an impressive 1,242,223 KG of C02.
After receiving the 2021 award, X44’s Sebastian Loeb said: “I was very happy that X44 won the Extreme E Sustainability Award for 2021. I joined the team hoping to learn more about the environment while doing what I love, and I learned so much from the show and the different places we visited – in I even bought my first electric car last year!”
Nigel Topping, UK High Level Champion for Climate Action, COP26, said: “I’m excited to see the Extreme E Count Us In Challenge grow more and more. To avoid the worst effects of climate change, we need everyone on board – from businesses and governments to citizens and communities, we all have a vital role to play. Around the world, people taking impactful action, like talking to friends or using their voting power, and making simple lifestyle changes, are a fundamental part of demonstrating to businesses and governments that our entire society is in the race for zero emissions.”
In 2022, McLaren XE also joins the lineup of existing Extreme E teams in the quest for this year’s coveted prize. The team, which announced its entry into Extreme E last year, is joining the championship as part of its drive to minimize negative impact and achieve a net-zero carbon footprint by 2030.
The Goal Sport Championship continues its journey touching down in Sardinia for the double header before moving on to South America – Chile and Uruguay.
To learn more about Extreme E, visit – www.Extreme-E.com