‘Don’t give up, don’t give up, don’t give up’


Q: Describe your business.

A: We are a small organization of four people, mostly Chicagoans. Each individual has their own specialty, from technology to design to sales. Between the four of us, we think we’ve made a unique team who each bring something different to the table.

Q: Do you plan to hire additional staff or make significant capital investments in your business next year?

A: The only additional staff that could come into play would be the sales people. We have already made significant capital investments and hope to reap rewards soon. We work with Amazon (US and UK) and Home Shopping Network (among others).

Q: What will be the main challenges for your business next year?

A: To gain traction, get some name recognition and the best result would be to become a bit of a household name (which I recognize is a bit of a stretch in a year, but we still have hope).

Q: What’s the hottest trend in your industry?

A: At the moment, portable devices. And we think we’re more unique than everyone else. Selfsafe gives me the security of knowing that all of my vital medical, financial and insurance information is at my fingertips. It’s one of those products that you hope you’ll never need, but it’s there when you need it.

Q: If you had one piece of advice for a new leader, what would it be?

A: As cheesy as it sounds, don’t give up, don’t give up, don’t give up. Believe in yourself.

Q: Do you have a business mantra?

A: See above.

Q: From a business perspective, who do you admire?

A: I admire the CEO of our company, Ed Jacobson. I have a lot of respect for him and an insurance company he built from scratch – a 100-person organization in Texas that has been very successful.

Q: What’s an interesting fact about you or your business that most people might not know about?

A: I had a stroke on November 1st and really became a real testament to this product. I fully realized the medical necessity side of SelfSafe and how it will save lives.

All the things you take for granted like walking, writing an email, running, become more evident when you can’t do them anymore. Ironically, SelfSafe has become more important to me than ever before with a long list of drugs and doctors.

Q: Was there a time in your career that didn’t go the way you planned? What lesson have you learned from it?

A: Too many moments to count and you have to understand that we are going to have them all. As a former trader the world of trading went electronic from the early 2000s and it was pretty much over by 2010. I was someone who had spent 30 years on the trading floor and all of that. suddenly there is no longer a parquet floor. Then I had a fantastic job traveling the world teaching business and then COVID. That was the end of it. Things never go according to plan, so you should always be prepared to adapt.

Q: What do you like to do in your spare time?

A: I am basically a home handyman and love to take care of my garden, read about history, ride my bike.

Q: What book is on your nightstand?

A: Kahil Gibran, “The Prophet”. I have always found it very inspiring and I give great advice that I always come back to.

Q: What keeps you from sleeping at night?

A: Nothing. I sleep like a rock.

Q: If you weren’t doing this job, what do you think you would be doing?

Philosophically subscribe to Napoleon Hill and his belief in having more than one income channel. “Think and Grow Rich” is the name of his book. Although I am involved with SelfSafe, I still have two other companies that I am working on as well. I like to stay busy and engaged in promising projects.

Q: What was your first paid job?

A: Slapping hot dogs at Fluky’s in Rogers Park when I was 15. I made $ 1.25 an hour.

Q: If you could put your business name on a sports site, which one would you choose?

A: Wrigley Field.

Q: Two people to follow on Twitter and why. (in addition to your business).

A: I don’t tweet. I have to be honest here.

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