British Cycling announces oil and gas giant Shell as official partner
British Cycling has signed a long-term partnership with multinational oil and gas giant Shell, which will provide “far-reaching support and investment”.
The eight-year deal makes Shell UK an “official partner” of British Cycling, which was previously sponsored by Sky and HSBC. As of the end of 2021, British Columbia no longer has a top sponsor, but Shell will play a less than title sponsor role in this deal, which runs until 2030.
In a press release sent out on Monday afternoon, British Cycling said the partnership will see a joint commitment to “supporting British cyclists and para-cyclists through the sharing of world-class innovation and expertise; accelerating British Cycling’s journey towards net zero; and helping more – and wider groups – of people to cycle, including ways to make cycling more accessible to people with disabilities”.
He also said the new agreement is part of “BC’s wider array of business partners to support the implementation of the organization’s strategy, ‘Lead Our Sport, Inspire Our Communities’.” .
Shell UK is part of a global group of energy and petrochemical companies that produces millions of barrels of oil equivalent per day.
This year, Shell posted a record profit of $11.4bn (almost £10bn) for the three-month period from April to June and promised to pay shareholders installments worth £6.5 billion. Although this growth slowed in the second half of 2022, it is still bringing in millions thanks to oil and gas.
Brian Facer, Managing Director of British Cycling, said in the press release: “We look forward to working alongside Shell UK over the rest of this decade to broaden access to the sport, support our elite riders and help our organization and our sport to take important steps towards net zero – things that we know our members are incredibly passionate about.
“As part of our new business programme, this partnership with Shell UK provides powerful support for cycling, will help us improve and inspire more people to consider cycling and cyclists.”
David Bunch, UK Chairman of Shell, said: “The partnership reflects the shared ambitions of Shell UK and British Cycling to achieve net zero in the UK and to encourage low and zero carbon modes of transport such than bicycles and electricity Vehicles.
“Working together, we can bring real change to people across the country, from different walks of life, and also apply Shell’s cutting-edge lubricant technology to support the Great Britain cycling team in their quest for gold. at the Olympic and Paralympic Games in Paris in 2024. .
A report in The Guardian (opens in a new tab) said last month that while Shell made the most green claims, with 70% of public communications emphasizing pro-environment activities, only 10% of capital expenditure was invested in low-carbon projects , including some gas projects.
The company disputed the findings, saying think tank InfluenceMap’s report failed to account for low-carbon companies included in its marketing division, including electric vehicle charging and low-carbon fuels. carbon, and a joint venture in a bioethanol producer in Brazil.
The deal between BC and Shell includes a specific investment from Shell UK to support a new scheme, to be called Limitless, which will seek to remove the barriers people with disabilities face when accessing cycling.
The press release said: “The ambition is to embed disability and parasport at the heart of communities and develop a clear pathway from grassroots performance to elite performance, with funding helping to create inclusive environments and accessible for disabled cyclists across British Cycling’s 2,000 registered clubs. The scheme will be launched, and further details on how to access the funding made available, by the end of the year.”
The deal means Shell will be on the sleeve for British riders in international competition, including this week at the Track World Championships in Paris.
It is understood that British Cycling is still looking for a main sponsor.