Sophia Jacob

Once upon a time, sponsorship in professional cycling was straightforward. Companies would put their logos on jerseys and bikes, offer financial support to teams, and expect visibility during races as return on investment. However, the!-->…

The world of professional cycling is one that demands the highest levels of physical and mental endurance from its athletes. Road races, in particular, are a grueling test of strength and stamina, requiring cyclists to traverse hundreds of!-->…

As the saying goes, life is like riding a bicycle. To keep your balance, you must keep moving forward. Professional cyclists live by this mantra every day as they push themselves to their physical and mental limits. They are not just!-->…

As the famous adage goes, “time and tide wait for no man.” So it is with professional cycling teams as well. The off-season in the world of cycling can be a time both of rest and preparation, with team managers evaluating their rosters to!-->…