Attention, Strava: Tom Pidcock, mountain bike gold medalist and Tour de France stage winner, is launching a new app

Olympian mountain bike champion and Tour de France stage winner Tom Pidcock softly launched a new cycling app last year. Now, with the backing of Dutch investors, Link My Ride is ready for a global stage.

A social bike app called Link My Ride has received support from a Dutch investment company, leading up to a global launch later this year.

The application was born from an original idea of ​​multidisciplinary professional cyclist Tom Pidcock and his former teammate Jacques Sauvagnargues. The duo imagined a tool that could help cyclists meet and network all over the world. Link my ride allows cyclists to find cycling clubs, meet other cyclists nearby, and create or join social events, such as women-only rides.

Pidcock and Sauvagnargues managed a soft launch of the app in 2021. (Pidcock won his VTT gold medal at the Tokyo Olympics around the same time.)

But with the announcement in July of support from the Dutch Sport Tech Fund, the app will be fully launched by the end of the year, Forbes reported. The Dutch Sport Tech Fund is also a startup, founded in 2020 by Mark Snijders, a former professional footballer.

Pidcock and Sauvagnargues have big ambitions for the app. They believe he could become a competitor of Stravawhich has about 100 million users.

Cycling as a “social sport”

In an interview with the Dutch Sport Tech Fund, Sauvagnargues said he had always seen cycling as a “social sports”. He went in search of an app that could put him in touch with other cyclists “so that we could ride beautiful routes together”.

But no such app existed, so he started working with colleague and childhood best friend Pidcock to develop one. Since their launch, they have received a lot of positive feedback from cyclists, Sauvagnargues said.

“Many pro cyclists I’ve spoken to about Link My Ride have responded enthusiastically and shared a post on our app on social media, quickly downloading the app 2,000 times,” he said. “So we knew there was a demand for our solution.”

Sauvagnargues said he wants to join an investment fund that is looking for new sports technology.

“There is also a good overlap between the other startups Dutch Sport Tech Fund invests in and our company,” he said. “So I see a lot of synergy benefits and opportunities to build on each other. So we hope we can use the ecosystem and help each other grow.

On his websitethe Dutch Sport Tech Fund sets clear expectations for the app.

“The bicycle market will grow by more than 20% per year over the coming period,” says the Link My Ride page. “[Link My Ride] wants to activate 250,000 users within 24 months via around 8,500 clubs and 3,200 companies. In year 2, a profit must already be made.

Part of selling the app to users will involve celebrity endorsements of cyclists like Pidcock. That shouldn’t be a problem, considering he just won the iconic Alpe d’Huez stage of this year’s Tour de France.

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